JASON EARLY
Practical observations for established businesses on offers, websites, customer journeys, and the constraints that make growth harder than it should be.
Is your business actually a hobby?
A lot of small businesses aren’t really businesses. They’re successful hobbies. That sounds harsh, but I don’t mean it as an insult. I’ve been talking with more business owners lately, and I keep noticing the same pattern. They want to work for themselves. They want control over their income. They want to do work they enjoy. They want enough money to cover the bills and bring something home. But they don’t actually want to build the business beyond what they can personally manage. That...
The hiring process has become a congestion system
There’s something strange that's been happening in hiring for a while now. Job seekers are submitting more applications than ever. Companies are processing more candidates than ever. AI is helping both sides move faster. And somehow it feels harder than ever for the right person and the right company to find each other. I don’t think this is primarily a technology problem. I think we’ve redesigned hiring around the wrong objective. Hiring used to have a relatively simple purpose: Find the...
Practical observations for established businesses on offers, websites, customer journeys, and the constraints that make growth harder than it should be.