Practical observations for established businesses on offers, websites, customer journeys, and the constraints that make growth harder than it should be.
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There’s something strange that's been happening in hiring for a while now. Job seekers are submitting more applications than ever. Companies are processing more candidates than ever. AI is helping both sides move faster. And somehow it feels harder than ever for the right person and the right company to find each other. I don’t think this is primarily a technology problem. I think we’ve redesigned hiring around the wrong objective. Hiring used to have a relatively simple purpose: Find the right person for the right role. Today, much of the process is designed around managing volume.
The system becomes more efficient at processing applications while becoming worse at creating confidence. That’s why I’ve started thinking of modern hiring less as a matching system and more as a congestion system. Low trust creates more volumeConsider what candidates increasingly encounter.
So what’s the rational response?
From the employer’s side, that behavior looks like a candidate-quality problem. Now consider what employers encounter.
Their rational response?
The result is a feedback loop: Low trust creates defensive behavior. Defensive behavior creates more congestion. Congestion creates more process. More process creates less transparency. Less transparency creates even lower trust. Nobody has to be intentionally making hiring worse for the system to produce a bad experience. More process isn’t necessarily more rigorThis is where I think organizations make one of their biggest mistakes. Hiring is risky. Nobody wants to make the wrong decision. So when there’s uncertainty, the natural reaction is to collect more information. Another interview. Another stakeholder. Another assignment. Another presentation. Another round. But every additional step should answer a specific question. Can this person do the work? If nobody can explain what new information the next step provides, it isn’t rigor. It’s hesitation disguised as process. The same applies to take-home assignments. A focused exercise can be useful. But asking candidates to perform hours of unpaid production doesn’t automatically produce better evidence. More work isn’t the same thing as more signal. We’re measuring throughput instead of confidenceMost hiring systems naturally measure what’s easy to count.
Those measures can be useful operationally. But none of them represents the actual outcome we want. A hiring process should create two forms of confidence. The company should become increasingly confident that the candidate can succeed. The candidate should become increasingly confident that the company is somewhere they want to succeed. That’s the real product. Not the funnel. Not the ATS. Not the number of candidates processed. Confidence. And every stage that doesn’t increase confidence for at least one side should probably be questioned. A better hiring process might be smallerI don’t think the solution is another hiring platform. I think we may need less.
But don’t confuse automated filtering with judgment. Because hiring was never supposed to be an application-processing contest. It was supposed to help people find each other. And right now we’ve built a system where employers and candidates are increasingly optimizing against one another. More activity. More automation. More applicants. The answer probably isn’t to process more. It’s to decide better. That requires something no amount of automation removes: Judgment. —Jason |
Practical observations for established businesses on offers, websites, customer journeys, and the constraints that make growth harder than it should be.